Twintig jaar Disney-verhalen gevat in één pitchervaring. Beschikbaar op consoles, smart-tv's en mobiele apps met een bereik van miljoenen gebruikers wereldwijd.
Disney Channel App
We had a wild idea for Disney Channel. What if we built an app for tweens with no navigation menu? Kids would just swipe to discover content. Swipe for a game. Swipe for a meme. Swipe for a video. Keep swiping, keep discovering.
Disney Channel App
When Max and Stephan pitched the concept, everyone was grinning. Disney HQ loved it and gave us the green light to build it. The app looked incredible and worked flawlessly. Tweens loved it too. We hit over 10 million app installs.
Horizon
Disney was experimenting with what eventually became Disney+. They called it Horizon. We created dozens of versions, some playing it safe, others pushing every boundary. Disney gave us incredible freedom to experiment and create bold concepts. Our final design went live and proved the whole thing could work. While we didn't work on Disney+ itself, we're proud we helped lay the groundwork in those early experimental days.
Disney Country Website
We also created a vision for Disney's country websites without any constraints. The challenge was designing something that would captivate five-year-olds and fifty-year-olds alike while showcasing Disney's incredible content library.
The Magic
Max visited Disney many times over the years. They were a dream client. TWC, the company his brother founded where Max was partner, made these projects possible. That same creative magic now drives every Hyra project, whether we're building ecommerce platforms, B2B solutions, or media experiences. Magic exists wherever you decide to create it.
Max, oprichter van Hyra, werkte jarenlang als partner bij TWC, een digital agency dat vroeg was met streaming op gameconsoles, smart-tv's en mobiele apps. Disney International was een van hun mooiste klanten. Ze bouwden digitale ervaringen die miljoenen mensen wereldwijd bereikten. Deze Disney case laat een aantal projecten zien die Max leidde als creative director.
CREDITS
Client
Disney
Agency
TWC
Strategy & Creative Direction
Lead Design
Stephan Boer (TWC, nu bij Warner Media)
