Live episodes turn into shared experiences. Fans react together as twists appear, with messages like “Liv has fallen in love” overlaying the player. The clean interface keeps focus on the show while reactions bring the second screen inside the first.
Max, Hyra's founder, spent years as a partner at TWC, a digital agency that pioneered streaming media on gaming consoles, smart TVs and mobile apps. Disney International was one of their most exciting clients. We created digital experiences that reached millions of people worldwide. This Disney case showcases several projects Max led as creative director.
CREDITS
Client
Disney
Agency
TWC
Strategy & Creative Direction
Lead Design
Stephan Boer (TWC, now at Warner Media)