Twenty years of Disney storytelling, distilled into one pitch experience. Streaming on consoles, smart TVs, and mobile apps that reached millions worldwide.
Disney Channel App
We had a wild idea for Disney Channel. What if we built an app for tweens with no navigation menu? Kids would just swipe to discover content. Swipe for a game. Swipe for a meme. Swipe for a video. Keep swiping, keep discovering.
Disney Channel App
When Max and Stephan pitched the concept, everyone was grinning. Disney HQ loved it and gave us the green light to build it. The app looked incredible and worked flawlessly. Tweens loved it too. We hit over 10 million app installs.
Horizon
Disney was experimenting with what eventually became Disney+. They called it Horizon. We created dozens of versions, some playing it safe, others pushing every boundary. Disney gave us incredible freedom to experiment and create bold concepts. Our final design went live and proved the whole thing could work. While we didn't work on Disney+ itself, we're proud we helped lay the groundwork in those early experimental days.
Disney Country Website
We also created a vision for Disney's country websites without any constraints. The challenge was designing something that would captivate five-year-olds and fifty-year-olds alike while showcasing Disney's incredible content library.
The Magic
Max visited Disney many times over the years. They were a dream client. TWC, the company his brother founded where Max was partner, made these projects possible. That same creative magic now drives every Hyra project, whether we're building ecommerce platforms, B2B solutions, or media experiences. Magic exists wherever you decide to create it.
Max, Hyra's founder, spent years as a partner at TWC, a digital agency that pioneered streaming media on gaming consoles, smart TVs and mobile apps. Disney International was one of their most exciting clients. We created digital experiences that reached millions of people worldwide. This Disney case showcases several projects Max led as creative director.
CREDITS
Client
Disney
Agency
TWC
Strategy & Creative Direction
Lead Design
Stephan Boer (TWC, now at Warner Media)
