Tom Spel

Shapes the visual identity and creative direction. Turns abstract ideas into designs that hold up across every touchpoint.

A great concept survives every format. If it breaks on a business card, it's not ready.
Tom Spel

01ABOUT

What Tom brings

Tom sets the visual direction for everything Studio Hyra touches. He's built identity systems for Disney, creative campaigns for Samsung, and brand worlds that feel lived-in from day one. He thinks in systems but designs with soul -- the rare combination that makes work last.

02STUDIO WORK

Glasscourt OS

Glasscourt OS

See case

03CASES

Work led by Tom

04WRITING

Words from Tom