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Smart Europe, Premium Model 5

Smart Europe, Premium Model 5

The premium Model 5 gets the premium digital treatment it deserves. Every detail reflects the car's elevated status.

Okay, hear us out. We’ve just launched Studio Hyra, and both our founders (Max Pinas, 15 years at DEPT® & Tom Spel, 7 years at DEPT®) built most of their recent work while at DEPT®.

We’re eager to show you what we can create for you and to give you a real sense of our skills, we’ll sometimes need to reference projects from our DEPT® days. But here’s the deal: we’ll only show work where one (or both) of us played a clear, hands-on role in shaping the project.

We still have a lot of friends at DEPT® and love what they’re doing, so definitely check them out when you have a moment.

CREDITS

Client

smart Europe

Agency

DEPT®

Visual Design

Tom Spel (Lead) (Now at Hyra) Sophie Hoeboer Ronja Kate Jøns Rado Vesely Roel Stellinga

UX Design

Jeroen Hol (Lead) Max Feld (Lead) Christian Tranberg-Holm (Lead) Lars Ruijs Oliver Pasberg Røndbjerg-Christensen Jennifer van Vugt

CGI Partner

Wongdoody

Strategy & Content Partner

Optimist

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