The Model 3 launch brought visual impact that matched the car's innovation. A new digital age for Smart begins here.
Okay, hear us out. We’ve just launched Studio Hyra, and both our founders (Max Pinas, 15 years at DEPT® & Tom Spel, 7 years at DEPT®) built most of their recent work while at DEPT®.
We’re eager to show you what we can create for you and to give you a real sense of our skills, we’ll sometimes need to reference projects from our DEPT® days. But here’s the deal: we’ll only show work where one (or both) of us played a clear, hands-on role in shaping the project.
We still have a lot of friends at DEPT® and love what they’re doing, so definitely check them out when you have a moment.
CREDITS
Client
smart Europe
Agency
DEPT®
Visual Design
Tom Spel (Lead) (Now at Hyra) Sophie Hoeboer Ronja Kate Jøns Rado Vesely Roel Stellinga
UX Design
Jeroen Hol (Lead) Max Feld (Lead) Christian Tranberg-Holm (Lead) Lars Ruijs Oliver Pasberg Røndbjerg-Christensen Jennifer van Vugt
CGI Partner
Wongdoody
Strategy & Content Partner
Optimist