Work
//
ContactContact
Try searching for

AI powered.
Human engineered.
Growth driven.

Amsterdam·—·Studio open

Explore

  • Work
  • Services
  • Insights
  • University
  • About
  • The Collective

Connect

  • Contact
  • LinkedIn
  • Instagram

Learn

  • University
  • AI Snapshot
  • AI Calculator

© 2026 Studio Hyra. All rights reserved.

Not sure what we do? We can explain it differently.Privacy Policy

Pop Commerce, Meme to Collection

See a meme you love? One tap takes you straight into the collection behind it for instant shopping.

Okay, hear us out. We’ve just launched Studio Hyra, and both our founders (Max Pinas, 15 years at DEPT® & Tom Spel, 7 years at DEPT®) built most of their recent work while at DEPT®.

We’re eager to show you what we can create for you and to give you a real sense of our skills, we’ll sometimes need to reference projects from our DEPT® days. But here’s the deal: we’ll only show work where one (or both) of us played a clear, hands-on role in shaping the project.

We still have a lot of friends at DEPT® and love what they’re doing, so definitely check them out when you have a moment.

CREDITS

Agency

DEPT®

Visual Design

Tom Spel (now at Hyra) Rasmus Keller Jansen Leon van Zijl Christian Smedegaard Constantine Belias

Creative Direction

Max Pinas (now at Hyra)

3D Artist

Bouke Verwijs

More from pop-commerce

Back to snippetsBack to snippets