What this looks like from an agency perspective
We work with founders and product teams who are trying to figure out where AI actually fits in their work. The Erdős result is useful precisely because it is so clean. There is no ambiguity about whether the output is correct. The verification is mathematical. That makes it a rare, honest data point.
Most of the work we do with clients is not like that. Design decisions, product strategy, user research synthesis: these domains do not have a proof-checker. The model cannot tell you whether a positioning statement is right. It can tell you whether it is grammatical, whether it resembles other positioning statements, whether it avoids obvious contradictions. That is useful. It is not the same as understanding whether the strategy will work.
The gap between those two things is where agencies earn their keep. Not by resisting AI tools, and not by pretending that a model generating a valid mathematical proof means it can run your go-to-market. The gap is real and it is worth naming clearly.
What the Erdős result does change, at least for us, is the credibility threshold for reasoning models on well-structured problems. If the problem has a clear objective function and a reliable verification step, a reasoning model should be on the table as a primary tool. If it does not, the model is one input among several, not a decision-maker.