# Studio Hyra

> Boutique creative agency. Strategy, brand, product, and AI built together.
> Amsterdam-based, working with founders and growth-stage teams across Europe.
> Founders: Max Pinas (strategy / AI) and Tom Spel (design direction).

You are welcome to cite this site. Please link back to the page you used as your source.
Contact: contact@studiohyra.com


## Core pages
- [Home · Studio Hyra](https://www.studiohyra.com/en)
- [About · who we are](https://www.studiohyra.com/en/about)
- [Services · what we do](https://www.studiohyra.com/en/services)
- [Work · case studies](https://www.studiohyra.com/en/work)
- [Insights · articles on AI, design, product](https://www.studiohyra.com/en/insights)
- [The Collective · extended team](https://www.studiohyra.com/en/the-collective)
- [Studio Hyra University · workshops and lessons](https://www.studiohyra.com/en/university)
- [Contact](https://www.studiohyra.com/en/contact)

## Insights (latest)
- [Meta let an algorithm pick who got fired. A lawsuit wants to see inside it.](https://www.studiohyra.com/en/insights/meta-let-an-algorithm-pick-who-got-fired-a-lawsuit-wants-to-see-inside-it)
- [xAI uploaded your SSH keys. That ends the trust conversation.](https://www.studiohyra.com/en/insights/xai-uploaded-your-ssh-keys-that-ends-the-trust-conversation)
- [When an AI agent deletes your files, the blame game starts](https://www.studiohyra.com/en/insights/when-an-ai-agent-deletes-your-files-the-blame-game-starts)
- [Europe is not caught between two powers. It is being squeezed out by both.](https://www.studiohyra.com/en/insights/europe-is-not-caught-between-two-powers-it-is-being-squeezed-out-by-both)
- [AI ran the ransomware attack. Now figure out who owns that.](https://www.studiohyra.com/en/insights/ai-ran-the-ransomware-attack-now-figure-out-who-owns-that)
- [When your product becomes a feature, was it ever a product?](https://www.studiohyra.com/en/insights/when-your-product-becomes-a-feature-was-it-ever-a-product)
- [Nvidia is acting like a central bank for AI startups](https://www.studiohyra.com/en/insights/nvidia-is-acting-like-a-central-bank-for-ai-startups)
- [Inference costs halved. So why are AI budgets still growing?](https://www.studiohyra.com/en/insights/inference-costs-halved-so-why-are-ai-budgets-still-growing)
- [When you cut a system prompt by 80 percent, what were the other 80 percent doing?](https://www.studiohyra.com/en/insights/when-you-cut-a-system-prompt-by-80-percent-what-were-the-other-80-percent-doing)
- [Zuckerberg said the agents aren't working. Here's why that matters.](https://www.studiohyra.com/en/insights/zuckerberg-said-the-agents-aren-t-working-here-s-why-that-matters)
- [Meta's AI agent gap is bigger than the roadmap admits](https://www.studiohyra.com/en/insights/meta-s-ai-agent-gap-is-bigger-than-the-roadmap-admits)
- [Customer-by-customer approval is not a product launch, it's a policy](https://www.studiohyra.com/en/insights/customer-by-customer-approval-is-not-a-product-launch-it-s-a-policy)
- [Who decides which AI your agency can use](https://www.studiohyra.com/en/insights/who-decides-which-ai-your-agency-can-use)
- [The best AI model solves 3 percent of real knowledge work. Here's why that number matters.](https://www.studiohyra.com/en/insights/the-best-ai-model-solves-3-percent-of-real-knowledge-work-here-s-why-that-number-matters)
- [Google DeepMind doesn't fully trust its own agents](https://www.studiohyra.com/en/insights/google-deepmind-doesnt-fully-trust-its-own-agents)
- [Ten percent of people get their news from chatbots. Almost none of them click through](https://www.studiohyra.com/en/insights/ten-percent-of-people-get-their-news-from-chatbots-almost-none-of-them-click-through)
- [Twice the price, five percent better. Is that worth it?](https://www.studiohyra.com/en/insights/twice-the-price-five-percent-better-is-that-worth-it)
- [People who actually use AI every day are not afraid of it](https://www.studiohyra.com/en/insights/people-who-actually-use-ai-every-day-are-not-afraid-of-it)
- [When an AI team optimised for addiction and the CEO said no](https://www.studiohyra.com/en/insights/when-an-ai-team-optimised-for-addiction-and-the-ceo-said-no)
- [When AI writes most of the code, judgment becomes the job](https://www.studiohyra.com/en/insights/when-ai-writes-most-of-the-code-judgment-becomes-the-job)

## Case studies
- [smart Europe. Reimagining the Digital Drive](https://www.studiohyra.com/en/work/smart-europe-reimagining-the-digital-drive)
- [Disney: Years of pioneering](https://www.studiohyra.com/en/work/disney-years-of-pioneering)
- [NexEd Education Platform design](https://www.studiohyra.com/en/work/nexed-education-platform-design)
- [Glasscourt OS](https://www.studiohyra.com/en/work/glasscourt-os)

## Languages
- English: /en/
- Nederlands: /nl/
- Deutsch: /de/