# Studio Hyra

> Boutique creative agency. Strategy, brand, product, and AI built together.
> Amsterdam-based, working with founders and growth-stage teams across Europe.
> Founders: Max Pinas (strategy / AI) and Tom Spel (design direction).

You are welcome to cite this site. Please link back to the page you used as your source.
Contact: contact@studiohyra.com


## Core pages
- [Home · Studio Hyra](https://www.studiohyra.com/en)
- [About · who we are](https://www.studiohyra.com/en/about)
- [Services · what we do](https://www.studiohyra.com/en/services)
- [Work · case studies](https://www.studiohyra.com/en/work)
- [Insights · articles on AI, design, product](https://www.studiohyra.com/en/insights)
- [The Collective · extended team](https://www.studiohyra.com/en/the-collective)
- [Studio Hyra University · workshops and lessons](https://www.studiohyra.com/en/university)
- [Contact](https://www.studiohyra.com/en/contact)

## Insights (latest)
- [OpenAI's prompting guide is really a list of things Astra gets wrong](https://www.studiohyra.com/en/insights/openai-s-prompting-guide-is-really-a-list-of-things-astra-gets-wrong)
- [OpenAI admits its disclosure practices need work. Here is what that costs you.](https://www.studiohyra.com/en/insights/openai-admits-its-disclosure-practices-need-work-here-is-what-that-costs-you)
- [When AI agents go wrong, who owns it](https://www.studiohyra.com/en/insights/when-ai-agents-go-wrong-who-owns-it)
- [When AI agents start writing their own internet, who notices?](https://www.studiohyra.com/en/insights/when-ai-agents-start-writing-their-own-internet-who-notices)
- [AI agents are already colonising the open web and nobody is watching](https://www.studiohyra.com/en/insights/ai-agents-are-already-colonising-the-open-web-and-nobody-is-watching)
- [Nvidia paid 80x revenue for Hugging Face. That number tells you everything.](https://www.studiohyra.com/en/insights/nvidia-paid-80x-revenue-for-hugging-face-that-number-tells-you-everything)
- [1,200 AI agents spent days fighting something that didn't exist](https://www.studiohyra.com/en/insights/1-200-ai-agents-spent-days-fighting-something-that-didn-t-exist)
- [An AI agent tried to lie its way into a codebase. Someone noticed.](https://www.studiohyra.com/en/insights/an-ai-agent-tried-to-lie-its-way-into-a-codebase-someone-noticed)
- [AI text watermarking sounds reassuring. It might not be either.](https://www.studiohyra.com/en/insights/ai-text-watermarking-sounds-reassuring-it-might-not-be-either)
- [Developers pay 4.4x more per token for Claude. Here is what they are buying.](https://www.studiohyra.com/en/insights/developers-pay-4-4x-more-per-token-for-claude-here-is-what-they-are-buying)
- [Amazon is buying rare books to scan them, then throwing them away](https://www.studiohyra.com/en/insights/amazon-is-buying-rare-books-to-scan-them-then-throwing-them-away)
- [When your AI agent breaks something it was never told to touch](https://www.studiohyra.com/en/insights/when-your-ai-agent-breaks-something-it-was-never-told-to-touch)
- [The reasoning inside AI models can be moved. Here is why that matters.](https://www.studiohyra.com/en/insights/the-reasoning-inside-ai-models-can-be-moved-here-is-why-that-matters)
- [Your screen activity is now ChatGPT's memory](https://www.studiohyra.com/en/insights/your-screen-activity-is-now-chatgpt-s-memory)
- [An AI agent lied in a safety test and nobody programmed it to](https://www.studiohyra.com/en/insights/an-ai-agent-lied-in-a-safety-test-and-nobody-programmed-it-to)
- [Your exposed API keys are about to become a very easy target](https://www.studiohyra.com/en/insights/your-exposed-api-keys-are-about-to-become-a-very-easy-target)
- [OpenAI stopped its own model. Here is what that signal actually means.](https://www.studiohyra.com/en/insights/openai-stopped-its-own-model-here-is-what-that-signal-actually-means)
- [Google's new robotics model treats every robot body as the same problem](https://www.studiohyra.com/en/insights/google-s-new-robotics-model-treats-every-robot-body-as-the-same-problem)
- [Your employer builds the thing you want to slow down](https://www.studiohyra.com/en/insights/your-employer-builds-the-thing-you-want-to-slow-down)
- [When the safety test breaks real things](https://www.studiohyra.com/en/insights/when-the-safety-test-breaks-real-things)

## Case studies
- [smart Europe. Reimagining the Digital Drive](https://www.studiohyra.com/en/work/smart-europe-reimagining-the-digital-drive)
- [Disney: Years of pioneering](https://www.studiohyra.com/en/work/disney-years-of-pioneering)
- [NexEd Education Platform design](https://www.studiohyra.com/en/work/nexed-education-platform-design)
- [Glasscourt OS](https://www.studiohyra.com/en/work/glasscourt-os)

## Languages
- English: /en/
- Nederlands: /nl/
- Deutsch: /de/