smart Europe: Reimagining the Digital Drive
For the European launch we created a digital experience that feels sleek, connected and easy to use. Product pages open with bold CGI, configurators respond in real time, and a refreshed design system ties everything together into one clear identity.
- Websites and Apps
Modernising the Experience
We refreshed the entire look and feel of smart’s European platforms. The design system uses clean layouts, confident typography and sharp accents to bring consistency to every screen. On mobile, product cards, configurators and service tools all share the same rhythm. On desktop, large imagery and motion-led storytelling give space to the brand’s new identity. The result is a digital experience that feels clear, premium and easy to move through.
Integrating CGI into the Journey
Working with Wongdoody we built CGI into the flow of the journey. Cars can be explored from every angle, colors and trims change instantly, and lifestyle scenes sit side by side with technical detail. Instead of being an add-on, CGI became part of the storytelling, guiding customers from discovery to decision with visuals that feel alive and flexible.
Credits
We didn't work on the smart digital experience alone, far from it. Over the years a team of talented individuals took part. See who worked on it and what responsibilities they had:
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