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Disney: Years of pioneering

Together with Disney Channel we built platforms that sparked imagination and kept the magic alive on every screen. Max, Hyra’s founder, led these projects during his years at TWC, the agency that pioneered streaming on consoles, smart TVs and mobile apps. The work reached millions of people worldwide and still stands as a highlight in our journey.

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Disney Channel App

We had a wild idea for Disney Channel. What if we built an app for tweens with no navigation menu? Kids would just swipe to discover content. Swipe for a game. Swipe for a meme. Swipe for a video. Keep swiping, keep discovering.

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Disney Channel App

When Max and Stephan pitched the concept, everyone was grinning. Disney HQ loved it and gave us the green light to build it. The app looked incredible and worked flawlessly. Tweens loved it too. We hit over 10 million app installs.

Horizon

Disney was experimenting with what eventually became Disney+. They called it Horizon. We created dozens of versions, some playing it safe, others pushing every boundary. Disney gave us incredible freedom to experiment and create bold concepts. Our final design went live and proved the whole thing could work. While we didn't work on Disney+ itself, we're proud we helped lay the groundwork in those early experimental days.

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Disney Country Website

We also created a vision for Disney's country websites without any constraints. The challenge was designing something that would captivate five-year-olds and fifty-year-olds alike while showcasing Disney's incredible content library.

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The Magic

Max visited Disney many times over the years. They were a dream client. TWC, the company his brother founded where Max was partner, made these projects possible. That same creative magic now drives every Hyra project, whether we're building ecommerce platforms, B2B solutions, or media experiences. Magic exists wherever you decide to create it.

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Client

Disney

Agency

TWC

Strategy & Creative Direction

Max Pinas (now at Hyra)

Lead Design

Stephan Boer (TWC, now at Warner Media)

About our work at TWC

Max, Hyra's founder, spent years as a partner at TWC, a digital agency that pioneered streaming media on gaming consoles, smart TVs and mobile apps. Disney International was one of their most exciting clients. We created digital experiences that reached millions of people worldwide. This Disney case showcases several projects Max led as creative director.

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